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	<title>Comments on: LIVERPOOL DROP ADIDAS IN RECORD-BREAKING KIT DEAL</title>
	<atom:link href="http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/</link>
	<description>Football Boots Experts - Latest boots, reviews &#38; news.</description>
	<lastBuildDate>Tue, 22 May 2012 23:47:00 +0000</lastBuildDate>
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		<title>By: guest</title>
		<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/#comment-122288</link>
		<dc:creator>guest</dc:creator>
		<pubDate>Sat, 04 Jun 2011 08:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.footy-boots.com/?p=16713#comment-122288</guid>
		<description>According to a historical football kits website, our first named brand was from umbro (73-85), then adidas (85-96), then the american (I think) reebok (96-06), then finally back to adidas (06-12). Out of the three brands, while adidas holds the majority of years being the kit provider at 15 (compared to 12 and 10), it is not half overall since we&#039;re talking about ~37 years in total. Furthermore, the only reason adidas has the majority is because liverpool went to them twice, though both times were for much shorter lengths than either umbro or reebok (especially the second reign of adidas which is only 6 years). Thus in spite of adidas being a majority, I don&#039;t think an argument calling it liverpool&#039;s &quot;tradition&quot; would stand.</description>
		<content:encoded><![CDATA[<p>According to a historical football kits website, our first named brand was from umbro (73-85), then adidas (85-96), then the american (I think) reebok (96-06), then finally back to adidas (06-12). Out of the three brands, while adidas holds the majority of years being the kit provider at 15 (compared to 12 and 10), it is not half overall since we&#8217;re talking about ~37 years in total. Furthermore, the only reason adidas has the majority is because liverpool went to them twice, though both times were for much shorter lengths than either umbro or reebok (especially the second reign of adidas which is only 6 years). Thus in spite of adidas being a majority, I don&#8217;t think an argument calling it liverpool&#8217;s &#8220;tradition&#8221; would stand.</p>
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	<item>
		<title>By: bob</title>
		<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/#comment-122209</link>
		<dc:creator>bob</dc:creator>
		<pubDate>Tue, 31 May 2011 19:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.footy-boots.com/?p=16713#comment-122209</guid>
		<description>its good that the carlsberg leave liverpool n hopefully no beer brand in liverpool with beer brand on the shirt will effect the sale...</description>
		<content:encoded><![CDATA[<p>its good that the carlsberg leave liverpool n hopefully no beer brand in liverpool with beer brand on the shirt will effect the sale&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: bob</title>
		<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/#comment-122208</link>
		<dc:creator>bob</dc:creator>
		<pubDate>Tue, 31 May 2011 19:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.footy-boots.com/?p=16713#comment-122208</guid>
		<description>Adidas...</description>
		<content:encoded><![CDATA[<p>Adidas&#8230;</p>
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	<item>
		<title>By: zc</title>
		<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/#comment-121709</link>
		<dc:creator>zc</dc:creator>
		<pubDate>Tue, 17 May 2011 06:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.footy-boots.com/?p=16713#comment-121709</guid>
		<description>I agree but it was sad seeing carlsberg leave L&#039;Pool </description>
		<content:encoded><![CDATA[<p>I agree but it was sad seeing carlsberg leave L&#8217;Pool </p>
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	<item>
		<title>By: fanfutebol</title>
		<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/#comment-121652</link>
		<dc:creator>fanfutebol</dc:creator>
		<pubDate>Sun, 15 May 2011 01:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.footy-boots.com/?p=16713#comment-121652</guid>
		<description> People saying its better for them financially, maybe but whos cares mates, its not about the money. Our tradition is adidas, this isnt a franchise its football club.</description>
		<content:encoded><![CDATA[<p> People saying its better for them financially, maybe but whos cares mates, its not about the money. Our tradition is adidas, this isnt a franchise its football club.</p>
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	<item>
		<title>By: guest</title>
		<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/#comment-121158</link>
		<dc:creator>guest</dc:creator>
		<pubDate>Tue, 26 Apr 2011 16:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.footy-boots.com/?p=16713#comment-121158</guid>
		<description>sad to see adidas go although the £25 million sounds good. Hope the money is spent wisely and not foolishly like with Caroll. American owners will probably pocket the money!</description>
		<content:encoded><![CDATA[<p>sad to see adidas go although the £25 million sounds good. Hope the money is spent wisely and not foolishly like with Caroll. American owners will probably pocket the money!</p>
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	<item>
		<title>By: perts</title>
		<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/#comment-121152</link>
		<dc:creator>perts</dc:creator>
		<pubDate>Tue, 26 Apr 2011 13:08:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.footy-boots.com/?p=16713#comment-121152</guid>
		<description>like it ! new image to kick start the run . .
</description>
		<content:encoded><![CDATA[<p>like it ! new image to kick start the run . .</p>
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	<item>
		<title>By: paul</title>
		<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/#comment-121150</link>
		<dc:creator>paul</dc:creator>
		<pubDate>Tue, 26 Apr 2011 12:20:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.footy-boots.com/?p=16713#comment-121150</guid>
		<description>you my fren is wum. &#039;lesser known&#039; to an hermit living under a  coconut shell. please com out and see the world. or maybe you r manure fan</description>
		<content:encoded><![CDATA[<p>you my fren is wum. &#8216;lesser known&#8217; to an hermit living under a  coconut shell. please com out and see the world. or maybe you r manure fan</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dylan</title>
		<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/#comment-121136</link>
		<dc:creator>Dylan</dc:creator>
		<pubDate>Tue, 26 Apr 2011 00:39:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.footy-boots.com/?p=16713#comment-121136</guid>
		<description>You guys spelled Boston wrong. 3rd paragraph. You&#039;re welcome :)</description>
		<content:encoded><![CDATA[<p>You guys spelled Boston wrong. 3rd paragraph. You&#8217;re welcome <img src='http://www.footy-boots.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: d0yewwsukdik</title>
		<link>http://www.footy-boots.com/liverpool-drop-adidas-kit-deal-16713/#comment-121103</link>
		<dc:creator>d0yewwsukdik</dc:creator>
		<pubDate>Sun, 24 Apr 2011 09:09:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.footy-boots.com/?p=16713#comment-121103</guid>
		<description>though could sales actually drop. as many borderline/passive liverpool fans simply will not by the kits because of the un-recogniseable brand?</description>
		<content:encoded><![CDATA[<p>though could sales actually drop. as many borderline/passive liverpool fans simply will not by the kits because of the un-recogniseable brand?</p>
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