Comments on: BESPOKE FOOTBALL BOOTS SHOOT INTO THE FUTURE http://www.footy-boots.com/future-football-boots-4756/ Football Boots, Soccer Shoes, Cleats or whatever you call them! Sat, 21 Nov 2009 13:46:38 +0000 http://wordpress.org/?v=2.3.2 By: bespoke http://www.footy-boots.com/future-football-boots-4756/#comment-41701 bespoke Fri, 15 Aug 2008 10:17:33 +0000 http://www.footy-boots.com/future-football-boots-4756/#comment-41701 Hi Paul, I am not saying they will never not do it. They will do it in the future. They just don't do it now - however these are things which are on the radar. Look at the new NIke Town - the core focus is customisation. It wont be all teleport shoes or space ships but more personlistaion and better function. Look at the past 30 years - what has arisen, low cut uppers, screw in studs, vulcanized rubber over the upper (predator, T90) TPU! cross compare that to the growth of the sport, money, media, medical, training... As for other brands, Nike and Adi will not be the only big brands. China is emerging as is its own brands with as much money, power and creativity to compete. They are not feeling the current economic pinch like we are, their economy is growing 10% every year. As for the worth. In big brand terms they create the want (marketing strong companies) by understanding the language the athlete/consumer speaks and then talking in that language coupled with amazing aesthetics Hi Paul, I am not saying they will never not do it. They will do it in the future. They just don’t do it now - however these are things which are on the radar. Look at the new NIke Town - the core focus is customisation. It wont be all teleport shoes or space ships but more personlistaion and better function. Look at the past 30 years - what has arisen, low cut uppers, screw in studs, vulcanized rubber over the upper (predator, T90) TPU! cross compare that to the growth of the sport, money, media, medical, training…

As for other brands, Nike and Adi will not be the only big brands. China is emerging as is its own brands with as much money, power and creativity to compete. They are not feeling the current economic pinch like we are, their economy is growing 10% every year.

As for the worth. In big brand terms they create the want (marketing strong companies) by understanding the language the athlete/consumer speaks and then talking in that language coupled with amazing aesthetics

]]> By: Paul Bush http://www.footy-boots.com/future-football-boots-4756/#comment-41663 Paul Bush Thu, 14 Aug 2008 09:57:21 +0000 http://www.footy-boots.com/future-football-boots-4756/#comment-41663 Bespoke - if Nike or Puma or Adi would find this too risky then who will do it? If it's some Joe Schmo brand then it'll never see light of day at the top of the sport. It's not like in cricket where Ian Bell can buy a bat made by a dude in his shed in Guatemala and then chuck Slazenger stickers on it. This will only happen if one of the big brands thinks it's worth doing, which might be likely if Nike and Adi continue with services like Bootroom. Bespoke - if Nike or Puma or Adi would find this too risky then who will do it?

If it’s some Joe Schmo brand then it’ll never see light of day at the top of the sport. It’s not like in cricket where Ian Bell can buy a bat made by a dude in his shed in Guatemala and then chuck Slazenger stickers on it.

This will only happen if one of the big brands thinks it’s worth doing, which might be likely if Nike and Adi continue with services like Bootroom.

]]> By: Oliver http://www.footy-boots.com/future-football-boots-4756/#comment-41626 Oliver Wed, 13 Aug 2008 11:14:11 +0000 http://www.footy-boots.com/future-football-boots-4756/#comment-41626 Great article - well done for the insight Great article - well done for the insight

]]> By: Adam Henry http://www.footy-boots.com/future-football-boots-4756/#comment-41613 Adam Henry Tue, 12 Aug 2008 23:51:11 +0000 http://www.footy-boots.com/future-football-boots-4756/#comment-41613 I can't say that I think they will ever be fully customisable aesthetics. The football boot industry is just too big. Nike and Adidas will continue to release designs that players will wear. The reason brands get players to wear their boots is because kids (and some adults) see their favourite players wearing them and then go out and buy that very boot (or those of a similar design). Unless Nike (for example) stop having multiple lines and just have boots called "Nikes" that are fully customisable but have a huge Nike tick on them, I just don't think that all football boot brands will just disappear. I can’t say that I think they will ever be fully customisable aesthetics. The football boot industry is just too big.

Nike and Adidas will continue to release designs that players will wear. The reason brands get players to wear their boots is because kids (and some adults) see their favourite players wearing them and then go out and buy that very boot (or those of a similar design).

Unless Nike (for example) stop having multiple lines and just have boots called “Nikes” that are fully customisable but have a huge Nike tick on them, I just don’t think that all football boot brands will just disappear.

]]> By: bespoke http://www.footy-boots.com/future-football-boots-4756/#comment-41601 bespoke Tue, 12 Aug 2008 20:34:34 +0000 http://www.footy-boots.com/future-football-boots-4756/#comment-41601 Nike ID boot room only allows aesthetic changes within limited options framework...nothing tuned to you functionally. Nike will never deliver service that gets into biomechanics-it is to risky for them Nike ID boot room only allows aesthetic changes within limited options framework…nothing tuned to you functionally. Nike will never deliver service that gets into biomechanics-it is to risky for them

]]> By: Paul Bush http://www.footy-boots.com/future-football-boots-4756/#comment-41594 Paul Bush Tue, 12 Aug 2008 16:33:40 +0000 http://www.footy-boots.com/future-football-boots-4756/#comment-41594 Don't Nike basically do this already with NikeiD/Bootroom? I can't see it taking them 10 years to get on the bits on this article they don't already offer. Don’t Nike basically do this already with NikeiD/Bootroom?

I can’t see it taking them 10 years to get on the bits on this article they don’t already offer.

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