The New England Away Shirt will be revealed on Monday, but sales of the new shirt are likely to be much lower than anticipated.

Umbro the UK based football boot brand, and shirt manufacturer, will be unveiling the New England Away Shirt on Monday, with the New England Away Kit being aired for the first time in England’s friendly against Switzerland on the 6th February.

With England’s failure to qualify for the forthcoming Euro 2008 tournament, it looks ominous for the sales of this shirt. Although the launch takes place on Monday 4th February, the shirt cannot be purchased until the 12th Ferbuary, a date that has already been delayed, despite adverts being published with the original date. To add to the woes of the launch, JJB Sports, one of the major retailers selling the shirts, said that it will buy record low numbers of the New England Away Shirt because it is poorly designed.

Before the shirt is unveiled, we do know that Umbro have created a unique feature. The New England Shirt is the first to feature Umbro’s QR technology. The shirt will contain a code, which can be activated by a mobile phone and will take the owner of the New England Shirt to a unique WAP site featuring exclusive content.

Let’s hope it brings England better fortune on the pitch!

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