The huge marketing campaign for Adidas at Euro 2008 looks to have succeeded with sales far in excess of those at Euro 2004 and the last World Cup. Footy Boots has all the figures and a quote or two from the big boss.
Much has been said of the Adidas Europass, the official match ball of Euro 2008. But how many European Championship balls can you remember going back all the way to 1984? Footy Boots gets all misty-eyed for a trip back in time.