The huge marketing campaign for Adidas at Euro 2008 looks to have succeeded with sales far in excess of those at Euro 2004 and the last World Cup. Footy Boots has all the figures and a quote or two from the big boss.
Much has been said of the Adidas Europass, the official match ball of Euro 2008. But how many European Championship balls can you remember going back all the way to 1984? Footy Boots gets all misty-eyed for a trip back in time.
On the day the Euro 2008 gets underway, here's part 2 of the Footy Boots exclusive peek at the Adidas F50 TUNiT 16 Euro 2008 football boots, and those being worn by the players in Group's C and D.
As the major football boot brands position themselves ahead of Euro 2008, Footy Boots selects our top 5 players who'll be wearing Adidas boots in Austria and Switzerland.