Following the successful virals featuring Wayne Rooney, Franck Ribery and Theo Walcott, Nike has released the next in the ‘Make the Difference’ series with Arsenal’s Andrey Arshavin.

There is, however, something of a cruel twist in the timing.

The video shows Arshavin, who wears the Mercurial Vapor Superfly football boot, as the victim of a bad foul, crashing to the turf whilst his team mates berate the opposition players.

The atmospheric voice-over suggest that Arshavin could limp away from the action or instead, get back on his feet and re-enter the fray which of course is what he does.

Sad then that the player is out for up to three games after aggravating a groin injury while playing for Russia against Wales in midweek.

Annoyingly for Arsenal, this is certainly a case where life hasn’t imitated art.